Design, Advertising and
Marketing Agencies

Good literacy skills play a fundamental role in all design and marketing projects. After all, effective communication is the goal. Slipshod documents will reduce credibility and even a modest sprinkling of mistakes can adversely affect the success of
a campaign.

Sloppy copy or inadequately proofed material will play havoc with your reputation!


vintage alphabet

Having worked with graphic and web designers for over 20 years, we appreciate the responsibility agencies have to their clients. Nobody wants to be left with egg on their face, or worse still, lose a client.

Proofreading, therefore, is a vital part of the design process. When so much time and effort has been invested in the project as a whole, you can't afford to let careless errors slip through the net. The question is: who will do it? Smaller agencies sometimes don't have the time or an appropriate member of staff, while larger agencies may find it difficult to justify a full-time in-house proofreader.

Our aim is to provide support to those who don’t have a full-time proofreader and back-up for those who do.


We proofread and edit:

advertisements brochures and leaflets catalogues
company reports and accounts e-learning courses email promotions in-house magazines menus newsletters
point-of-sale material presentations press releases
product information leaflets programmes prospectuses
sales promotion literature training manuals websites

eagle-eyed

We can do as much or as little as you require, from proofreading at key stages of a large project, to casting an eagle eye over a final set
of proofs.

We will:

  • proofread documents at any stage of the project: a first full read and light copy-edit, in-house amendments, client's amendments, a pre-press check, a final proof check
  • perform a full copy-edit, if required
  • check separations, if required, to spot any words or graphic elements which have been specified in the wrong colour
  • proofread website text and give assistance
    with keywords
  • test websites for function, logic and usability

Benefits of the CheckMates treatment

  • Flexible cost – you pay for as much or as little as you require.
  • Reduces the possibility of embarrassing blunders in the finished product, thereby avoiding
    costly reprints. Time, money, quality montage
  • Saves you time and allows you to concentrate on what you do best.
  • Adds value to your service: spotting textual errors made by the client will earn you extra respect and gratitude!
  • Speedy, flexible service: material can be sent in pdf format, as a word document or for larger projects, we can mark up hard copy.

Spelling

Punctuation

Typography

Grammar

Syntax

Style

Logic